US Mobile Ramps Up Marketing With Video Ads, Pop-Up Stores, A Billboard, and Print Ad

US Mobile has ramped up its marketing efforts with a goal to reach one million subscribers by the end of 2024. A key part of this campaign is a newly launched video ad that will make its way around YouTube and social media. It features CEO Ahmed Khattak alongside an actor comically claiming to be Hugh Jackman. Aside from a poorly styled Wolverine hairdo, this impersonator bears little resemblance to the famed actor. The ad is an obvious parody of the TV commercials that Mint Mobile has long been running, featuring actor Ryan Reynolds, who was also a brand co-owner at the time of its sale to T-Mobile.

US Mobile Takes a Localized Approach to Physical Marketing

Though the video ads are part of one of their biggest online marketing efforts to date, the company has also employed various localized advertising methods in recent months. They have focused particularly on New York City (NYC), where their offices are located, and the greater New York metropolitan area.

In March, the company opened up its first ever pop-up shop about 30 miles outside of NYC in the Spring Valley Marketplace. Pop-up shop signage advertised a now discontinued "Kosher Plan," targeting the Jewish community with unlimited talk and text for $6/month.

A prepaid report released in July from the firm Wave7 Research showcased a US Mobile billboard located in the greater New York metropolitan area. This is the first known billboard from the company. In 2021, BestMVNO noted that US Mobile launched its first outdoor ad with a display shown on a NYC subway.

Meanwhile, a user on Reddit shared an ad they found in a traditional print magazine, Weekly Link. The one page ad highlights several offerings from US Mobile including an unlimited talk and text plan for $8/month, a $17.50/month unlimited annual plan and a Home Phone plan for $10/month. Weekly Link serves Jewish communities across the Tri-State Area, traditionally defined as New York, New Jersey, and Connecticut, where many commuters typically travel to NYC for work.

Another Reddit user claims they have received mailers from US Mobile, something that US Mobile was able to confirm to BestMVNO. The effort is also said to be "hyperlocal."